This article is part of the 31 Days to Build a Better Blog series.
Today’s task might be a little tedious, depending on how many posts you’ve got under your belt, but it is vital to increasing the usability and visibility of your blog. Go back through your posts and add internal links to old posts. Once you’ve got the big task out of the way today, make sure to get into the habit of interlinking posts as you write. Interlinking posts will not only help increase your blog’s search engine page rankings, but it will also improve your reader’s experience.
One of my favorite things to see as a reader on a blog post is a list of related posts linking to relevant further reading throughout the site. This practice guides me through tons of useful information on the blog that I would probably never have searched for on my own. Adding this to posts regularly or even occasionally is sure to greatly increase the amount of quality time readers spend at your site.
It’s also useful to link back to old blog posts if you mention them in a current post, rather than wasting words to summarize the old post, or leaving readers to search for the old post on their own. Make it easy, and encourage them to travel around your site a little.
Do you find an increase in hits to posts linked heavily throughout your blog? How has interlinking your posts effected your total pageviews?