Today’s task is about pulling yourself away from the computer and taking a look at the world…out there. Both are incredibly important to your success as a blogger, yet surprisingly easy to forget to do.
With the huge to-do list that greets us every morning–the words we have to hammer out and the emails we have to read and the phone calls we have to make before we can shower and eat breakfast and feed the cat (or the kids or the plants or the boyfriend) and return to the words we now have to proofread and edit and format and post and share and track–stepping out of the house for fresh air throughout the day seems like an incredible waste of time. But, it absolutely has to be done. A day or two, even, away from the computer will not only give your eyes the relief they have been begging for, but it will also soothe your soul in a way that you probably don’t even know it needs.
Any person can see it from the outside, but once you’re in the position, it can be difficult to admit: What an entrepreneur needs to be successful more than anything is a day off. So, set aside some time off for yourself, plan what needs to be planned to keep your blog alive in your brief absence, and leave.
If the need for a break is not enough to pull you away from the computer, stick around; the benefits of today’s task are twofold. The “trip to the mall” is also an important marketing move. Take the opportunity to observe how brick-and-mortar businesses are reaching their customers. Remember that this is the real live world in which your blog readers and your online network exist when they are not at your website, so understanding what attracts them out here can help you make key marketing decisions for your blog.
If you’re like me, and you hate the Mall, it’s no excuse. I won’t be going to some shopping mall today, because the combination of wandering children and mixed fast-food smells and teenager-hordes will not relax or recharge me. But, I will get out of the house and take a walk around downtown Berkeley, get a look at Main Street businesses and peruse the new edition of East Bay Express.
How’s your day going?
- Where do you like to go to recharge your blogging batteries?
- What differences or similarities did you note between brick-and-mortar marketing and social marketing? How can you use this to help market your blog?