Can your readers find what they need on your blog?
Today’s task is to identify which pages of your blog are key to the success of the blog, and update those that need it most. The pages of our blogs may be the entry point for some readers, so take a look at each of your pages and ask yourself if it offers the image of your blog that you want readers to see.
A clear place to start is the About page, as this is likely the most-frequently-visited page aside from your homepage or featured posts. What does your About page tell readers about you and your blog–and what does it say to get them to stick around and come back? Do you need a dedicated Contact page, or is it sufficient to include your contact information on the About page? Depending on the purpose of your blog, one or the other may better suit your needs best.
I’ve recently updated my bio, so my focus today will be on updating my About Me page. But, I’m also going to take a look at each of the pages to ensure that I understand why they exist and that their purpose is clear to the reader.
Because I want my blog to act as an avenue to connect both with other writers and with potential clients or employers, I want to make sure I give everyone a reason to read on. In my bio, I include a brief description of my writing style and my credits, as well as links to my portfolio, my contact info, and a list of freelance services I offer.
I want to make it easy to connect, because I love feedback from readers, thoughts from other writers, and–of course–orders from potential clients. So, I include a dedicated Contact page that offers readers a number of ways to connect with me.
This page will likely require the most re-working throughout the life of this blog, but I like it as is for now. I want to offer readers a clear explanation of what they can find at my blog and why, since the first post they land on will likely not represent all that I cover in by.dana.sitar. Writing and maintaining this page also helps me focus on the purpose and boundaries of the blog by forcing me to define them for my readers.
More:
One of the greatest purposes of my blog is to expand my presence as a writer. To do that, it’s important to let readers know what else I’m writing or have written, so they can check it out!
My 31DBBB page is what Darren Rowse refers to as a “sneeze page“, one that links to content readers might have missed throughout the blog. It gathers in one place all of the articles I have written for this challenge, so that readers can pop in at any time and catch up. (More on sneeze pages on Day 18, so stay tuned!)
>Day 14: Update a Key Page on Your Blog
>31 Days to Build a Better Blog
How’s your day going?
- What pages of your blog are key to its success?
- What updates did you make to make it more useful to the purpose of your blog and to your readers?
