Want to help your team or organization craft exceptional digital content? So do I!
Guidance for online writing is often too focused on emerging technologies or marketing strategies with little focus on actual quality. My approach recognizes good writing, first, as the foundation for successful digital content. My writing workshops combine recognized techniques for teaching writing with the unique features and capabilities of digital content to help your message do better for your audience.
My virtual or in-house training is as versatile as writing itself — great for conferences, corporate training, writing classrooms, writers’ groups and more.
Good writing, regardless of the medium, follows one simple rule: It makes sense to the people you expect to read it. In this flagship workshop, I’ll teach you how to apply the foundational principle of good composition to understand who your readers (really) are and what it takes to write something that makes sense to them — so, ultimately, you can share your message or story with the people who need it.
When, where and how will an audience read your content? You might be an engaging writer with a valuable message, but your writing will miss the mark if you fail to consider the context in which readers find it. I’ll show you how to adapt to everything that surrounds your writing — in the digital and physical worlds — and everything that happens before, after and while an audience reads it, so you can write something that reaches your readers where they are.
One basic secret applies to everything you write (in any form, for any reason): You have to write for your reader. Understanding your audience is vital to writing something that makes sense to them (and that they, therefore, enjoy, share, purchase, etc.). In this workshop, I’ll teach you my simple technique for defining your audience and how to use that definition to write for them.
Getting links in the right anchor text (and knowing what “anchor text” means) is important for more than ranking in Google. What you link to and how can affect the quality and clarity of what you publish as much as word choice and punctuation can. How do you know whether you’re doing it right? Style and punctuation guidance for links is sparse, and conventions change quickly. This session will offer a framework for getting the right links in the right places, including style questions to consider to create a style guide for linking at your organization.
As writing, especially online, becomes more conversational, editors have to have a keen eye to spot that place where it crosses the line into just plain bad writing. Without erasing a writer’s voice, we have to tighten chatty writing into strong, concise and clear copy. You’ll leave this session with a list of clunky words and phrases to watch for and techniques to coach writers to write strong copy without losing their unique voice.
I can present any workshop in-house or as a virtual webinar.
Any subject can be adapted to fit the writers, editors, writing educators or students.
I’ll customize each workshop for your organization.
This isn’t just about blogging! Any subject can focus on your particular writing situation (e.g. corporate communications, public relations, academic composition, ebook publishing).